Google Digital Garage Edinburgh

Twenty years ago today a small company started with the idea of organising “The world’s information and make it universally accessible and useful”.

They had no idea that when they began they would come to be one of the biggest companies in the world and one of the most powerful the planet has ever seen. From their original idea they have moved into maps, web browsing, phones, tablets and just about everything in between.

Now Google is offering free digital marketing course in Edinburgh – to make sure your business is making use of every part of the online world through the Digital Garage lessons in Scotland’s capital.

Ruth Davidson, Edinburgh Centre MSP and Leader of the Scottish Conservative Party, is opening the Google Digital Garage, where expert coaches will work to deliver Google’s goal of helping 100,000 people in the UK find a job or grow in their career through digital skills training over three years.

The lessons run from getting started with Google Ads, Google Analytics, social media, building an online shop and how to connect with your customers through email.

Each of the subjects is broken down into different sections meaning you can take the learning at your own pace. But once you have completed the full series then you will have earned yourself the Digital Garage Certificate of Online Proficiency in Edinburgh.

Research shows that 90% of new jobs in the UK require digital literacy, yet according to the Digital Economy Business Survey , just one in four businesses in Scotland feel their employees have the skills to meet their digital needs and two in five Scottish employers have vacancies in tech roles.

Scotland’s Digital Technology Report shows that three in 10 Scottish businesses sell goods or services online, proving an opportunity for local business to make more of the fast-growing digital world and become more visible to target markets.

The Google Digital Garage has already trained 250,000 people across the UK, helping tens of thousands people find a job or grow their career, and supporting thousands of businesses to grow.

Launching the event today, Scottish Conservative leader Ruth Davidson said: “Too many people still see technology as something beyond their reach – like learning a foreign language or mastering a musical instrument. But in truth, with support it can be picked up and improved upon very quickly.

Tech and the digital economy is going to be vital if we are going to achieve economic growth in Scotland over the coming years.

Anyone can pop in or register online to take part in free coaching at g.co/scotlandgarage.